Slightly off topic from SharePoint, but hey I’ve been known to do this…
As we say sayonara to 2013, I hope these web trends go with it:
Annoying advertising including but not limited to:
- Attempts to mislead or “Save on Auto Insurance by Using this One Weird Trick…” you’re not fooling me.
- Interstitials or big banners you see before your content loads
Making money via advertising is possible. However points off when you’re obnoxious or misleading people. How long must it take before advertisers understand that?
Paywalls for Content That Do Not Work
Fort Collins Coloradoan is a great example of this. Or why would I pay more for online access to their articles than I would for at home delivery (which also includes online access). People seem to think that when I just want to read one article online, I’m willing to make a major committment to your site and pay $200 for a years subscription. I’d rather go without.
My idea, do what a few sites are starting to do now, and allow me access to an article for a petty amount of cash, say 50 cents. Maybe 2 dollars buys me a 24 hour all access pass, and $30 buys me a month of all access. At least you get something out of it, rather than having me get sticker shock at the $200 it will take to read an article.
Video Firing up Right Away When I access a Page
Sometimes I’m at work and can’t have audio blaring at me when watching a video. Good content operators wait until I hit the play button. Great content operators put the text of what they’re saying either in the video or immediately below.
Also Video is still crap when inline in a mobile browser. Please just pull your videos when I’m in a mobile browser on your site.
Still Relying on Java/Flash/Whatever plugin I’m Never Gonna Install
First of all, mobile browsers don’t do plugins well, period. Make sure your page has a good out of the box experience or you alienate Iphones, Ipads, Droids and Kindles of this world.
Some plugins do well however, PDF’s are fairly universal in the mobile world, ergo somewhat acceptable for mobile use.