It seems more and more these days, content providers are doing things to turn me off to their sites. The recent offender has been Yahoo. They put some annoying ads on “My Yahoo” portal site, I install Adblock Plus, they try to sneak around that, I stopped visiting and decided Google News was worthier. So let’s get this straight websites, here are the rules, and I think they apply to everyone who provides content out there.
1) I want your content, I don’t need your content. This rule is paramount, above all else.
It falls upon the website to give me content that I find pleasing that I may visit again. If this premise isn’t met, I’ll never visit, or visit once and never again.
2) If your content is pleasing to me, I do hope your website will thrive, and will do what I can to make it thrive.
This can include:
Paying for better content
- Allowing you to insert relevant ads into my content
3) Advertising is content too
It is rated on a similar pleasing or not pleasing scale.
4) I control the content when it comes in.
This means I can often filter and block what is pleasing and not pleasing.
5) What is non-pleasing content, is simply noise.
Noise can include, but is not limited to:
Ads that don’t please me
- Attempts to hurt me (Malware, scum ware that tries to advertise even if I’m not on your site, etc. this is typically a capital offense)
6) When there is noise, I will block noise, I prefer to see and hear what is pleasing.
This is when you see Adblock plus going on duty on your site
7) If this doesn’t solve the noise problem, then you are no longer pleasing to me and I leave your site
8) Premium content is held to a higher signal to noise ratio
After all I’m paying now for this. I expect my signal ratio to be very high here.
9) For premium content only, in correlation with rule 8, the noise threshold at which I’m willing to leave is much higher. Ergo I weigh your prices vs. the noise and content I receive from your site. If the benefit comes out too low (possibly you’re putting in more clutter, or raising prices), I leave your site. Probably the reason I no longer subscribe to the Wall Street Journal online.
10) If you want my money more than I want your content, likely you need to resolve this equation by wanting less money or providing better content.
Sadly, both with Yahoo and Wall Street Journal this is functioning backwards. They ask more and provide less.